High-Performance Advertising That Puts Your Book in Readers’ Hands
At Adverley, we partner with indie authors and small publishers to grow book sales, increase visibility, and build a loyal readership. No fluff. No hidden fees. Just smart, data-driven ad strategies tailored to your goals.
Because when your ads perform, your books sell.
What You Get with Adverley:
Amazon Ads Optimized for Authors — Targeted strategies that drive both page reads and book sales.
Facebook & Instagram Campaigns That Convert — Get eyes on your book and funnel potential readers to your pages.
Transparent, Flat-Rate Pricing — We don’t take a cut of your ad spend, ever.
Monthly Reporting & Strategy Calls — You’ll always know what’s working and where we’re headed next.
What Makes Us Different:
Authors We’ve Helped Thrive…
““Adverley is a great partner for indies who need help with advertising so that they can focus on writing. They are sensitive to market changes as well as the needs of the independent author business, and offer admirable flexibility as well as years of experience in the industry.””
“Trusting my ad management to Adverley was the best decision I’ve made in my marketing efforts this past year. They are especially responsive to specific requests which other companies might consider outside their norm, and you can’t beat the reasonable pricing for what one gets in return. I cannot recommend them highly enough.”
New to Book Advertising?
Our Author Growth Program is designed for indie authors and publishers who are ready to scale their book sales, or who have tried ads before without success. With our team of advertising specialists by your side, you’ll get the strategy, support, and hands-on management needed to navigate the complexities of Amazon and Facebook ads while achieving your publishing goals.
What’s Included?
Market & Genre Research
We identify your target readers, analyze competition, and uncover profitable ad opportunities in your genre.
Account Setup & Audit
Whether you’re starting fresh or have existing campaigns, we make sure your ad accounts are structured for success.
Ad Copy & Creative Optimization
We craft compelling ad copy, choose the right keywords, and design creatives that capture attention and convert readers.
Launch & Testing
Your campaigns go live with carefully monitored budgets and strategies designed to minimize waste and maximize early traction.
Performance Tracking & Reporting
You’ll receive clear, transparent reports that highlight what’s working, where we’re improving, and how your sales are growing.
Ongoing Optimization
Ads aren’t “set it and forget it.” We continuously refine targeting, bids, and strategies to scale results over time.
Frequently Asked Questions:
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We offer transparent, flat-rate pricing based on the time we dedicate to managing and optimizing your campaigns—not a percentage of your ad spend. Packages start at $300 a month and scale based on your goals and complexity. This way, you always know what you’re paying for and can budget with confidence.
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Absolutely. You maintain 100% ownership of your Amazon and Facebook ad accounts. We simply work within your existing setup to create, manage, and optimize campaigns. This gives you full transparency and the ability to access all your data at any time.
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We specialize in helping independent authors and small publishing houses. Most of our clients are fiction writers, non-fiction experts, or niche publishers looking to grow their readership and increase sales through digital ads.
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While every campaign is different, most clients begin to see traction within the first 2–4 weeks. We focus on long-term growth strategies rather than quick fixes, and we continuously optimize your ads to improve performance over time.
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We currently specialize in:
Amazon Advertising (AMS / KDP Ads) – to drive book sales and Kindle page reads.
Facebook & Instagram Ads – to build awareness, drive traffic, and grow your mailing list or direct book sales.
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Yes! We love supporting authors with launch strategies. Whether it’s your first book or your tenth, we’ll craft a campaign plan tailored to your genre, goals, and audience to help you hit the ground running.
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We typically recommend a 3-month minimum to allow time for testing, learning, and optimizing campaigns. However, we do offer one-time campaign audits and launch-focused packages for short-term needs.
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Every monthly package includes:
Ad strategy and planning
Campaign creation and testing
Weekly performance monitoring
Monthly reporting
Ongoing optimization and keyword targeting
Video trailers included for Facebook ads and social mediagoes here
About Us:
Adverley was founded by Gerardo Escalona and Michael Beverly in the spring of 2020. They’d previously worked for another agency specializing in Amazon ads for authors that was started in 2018. Michael Beverly moved to Guadalajara in the summer of 2017 to work on becoming a novelist – that experience led to discovering how difficult it can be to get visibility as an author and the entrance into the ads business on Amazon. Gerardo Escalona was the second employee Michael hired – he eventually became manager and then co-owner of Adverley. His background is tech, computers, and data management.
Since September 2025, Michael has retired from Adverley. Gerardo and the team will continue delivering the same high standards and passion to achieve our clients’ goals.
To learn a little more about our experience in the advertising business, please see the various podcast links below.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!