What Indie Authors Say About Working With Adverley
Real feedback from authors who trusted Adverley with Amazon Ads, Facebook advertising, creative testing, and the ongoing work of growing a book catalog.
Different authors. Consistent priorities.
The strongest testimonials are not all about the same dashboard number. They describe trust, time, communication, budget stewardship, and the ability to make better marketing decisions.
“I have been with them since 2019, and their attention to making the most of my advertising dollars is why I’m still with them.”
Read full testimonial
“I highly recommend Adverley to manage your Amazon ads. I have been with them since 2019, and their attention to making the most of my advertising dollars is why I’m still with them. They know the market, and are in tune with Amazon’s algorithms. They have worked with me to find the best keywords and categories for my books, which in turn targets the readers who are most likely to buy them. But more important, they want me to make money, and I trust them to keep track of what works best for my brand. Let’s face it, if you want to sell your books in this competitive market, you need to advertise. I’ve taken many Amazon ads courses and tried to do it myself, but this company knows what to do, and is doing a much better job than I ever could. It’s such a relief to know that Adverley is taking care of all that for me, and doing it within my budget. If advertising is important to your success, then hiring Adverley will be the best decision you ever made.”
“Thanks to them and their efforts, I have the time to do what’s most important—write the next book.”
Read full testimonial
“The reason I wholly recommend Adverley’s services isn’t just because they are very reasonably priced—which they are. It isn’t just that the team does a better job creating, monitoring, and adjusting my ads than I ever could—which they do. It isn’t even that they keep me updated on the performance of all my ads and thoroughly answer any questions I have. It’s because, thanks to them and their efforts, I have the time to do what’s most important—write the next book.”
“Trusting my ad management to Adverley was the best decision I’ve made in my marketing efforts this past year.”
Read full testimonial
“Trusting my ad management to Adverley was the best decision I’ve made in my marketing efforts this past year. They are especially responsive to specific requests which other companies might consider outside their norm, and you can’t beat the reasonable pricing for what one gets in return. I cannot recommend them highly enough.”
“Gerardo is extremely patient and empathetic and truly cares that your ads perform optimally.”
Read full testimonial
“I highly recommend the services of Gerardo Escalona and Adverley. Gerardo is so kind and easy to work with, and he really gets the job done! He’ll stay on top of your ads and tweak whenever necessary and his ad team is second to none in creatively designing the right ads for your audience. They’ll create multiple ads, do A/B testing to make sure the best-performing ads are used, different texts and images for each, and even create awesome videos for no extra charge, so you can have TikTok and Instagram videos to boot! Most importantly, Gerardo is extremely patient and empathetic and truly cares that your ads perform optimally. Gerardo and Adverley stay on top of algorithm changes, which happens all too often at Meta, so you’ll be in good hands!”
Testimonials explain the partnership. Case studies show how we evaluate the work.
Client feedback matters, but it should not replace analysis. These articles explain how Adverley separates front-end advertising metrics from reader acquisition, catalog economics, audience growth, and attribution limits.
Low ACoS or Better Reader Acquisition?
Why a single Amazon Ads percentage cannot determine profitability without royalties, series read-through, organic activity, and the campaign’s intended job.
Read the case-study analysis →109,253 Views and the Bigger Reader-Acquisition Story
A Gary McAvoy case study examining views, direct clicks, approximately 500 reported follower movement, fan reactivation, and what the available evidence cannot prove.
Read the video case study →What other authors and collaborators have shared
These comments reflect a wide range of genres, publishing goals, and working styles. Longer testimonials can be expanded without leaving the page.
“Adverley is a great partner for indies who need help with advertising so that they can focus on writing. They are sensitive to market changes as well as the needs of the independent author business, and offer admirable flexibility as well as years of experience in the industry.”
“Gera and Michael are a critical part of our team. They focus on the advertising so that we can focus on the writing and production.”
Read full testimonial
“Gera and Michael are a critical part of our team. They focus on the advertising so that we can focus on the writing and production. And when we have a question or need assistance, oftentimes on other matters regarding indie publishing, such as book covers, pricing, keywords, etc., they’re always there to help. We couldn’t succeed without them.”
“There probably isn’t anyone in the business with as much experience as he has working Amazon ads.”
Read full statement
“As for you all going forward with Gerardo and Adverley: What I can say is that he was employee number three back in 2018, so realistically—and I don’t think I’m exaggerating here—there probably isn’t anyone in the business with as much experience as he has working Amazon ads. The fact that we have long-term clients, including a few who moved on and later came back, is a strong testimony that he knows his stuff.”
“When you’re spending money every day on ads, you want to feel like the people managing them take their performance as seriously as you would yourself.”
Read full testimonial
“I’ve tried handing over ad management to companies in the past and always felt underwhelmed. When you’re spending money every day on ads, you want to feel like the people managing them take their performance as seriously as you would yourself. I’ve felt like Adverley has really respected my money and gradually tweaked the ads to a point where they’re running more efficiently than I could’ve pulled off on my own, which is all I can really ask. I highly recommend them!”
“When I went with Adverley in the spring of 2023, my sales jumped up and have stayed up ever since!”
“Adverley has done a fantastic job managing and optimizing ads for my books across multiple platforms, such as Amazon and Facebook, freeing up my time so that I can focus on writing.”
“He’s very responsive to questions and takes the time to explain complex strategies which have paid off.”
Read full testimonial
“I’ve worked with Adverley for more than a year. As an independent author, I realized I can’t do everything by myself and depend on Michael’s knowledge of the industry along with his ability to guide me in the right direction when we discuss marketing. This has been invaluable to me. He’s very responsive to questions and takes the time to explain complex strategies which have paid off. I can highly recommend Michael for his professionalism and ability to meet the goals we set.”
“They promptly answer all my questions and concerns. They keep me up-to-date with screenshots on how my ads are performing.”
Read full testimonial
“The team at Adverley has been nothing but professional. They promptly answer all my questions and concerns. They keep me up-to-date with screenshots on how my ads are performing. They also assist with categories, keywords, and even changes to a book’s blurb—anything to help me sell more books! Isn’t that what anyone would want in a book advertiser? They have my success in mind. With Adverley monitoring my AMS ads, I can focus my time and energy on my writing, instead of spending it constantly creating and optimizing my ads. Well worth the peace of mind!”
“With ongoing updates and check-ins to make sure ads and results are running smoothly, I can always have peace of mind.”
Read full testimonial
“Working with Adverley has been a game-changer in my business. I discovered them at the best time when I couldn’t find anyone to aid the management of my ads, and they proved to be affordable while their professionalism was at the top of the charts. With ongoing updates and check-ins to make sure ads and results are running smoothly, I can always have peace of mind when it comes to my book launches with Adverley behind my back. A year of continued business and I foresee many years to come. If you want to be stress-free when it comes to advertisements, they’re your best bet!”
“We were able to dig into the ads data and discover exactly what we could improve.”
Read full testimonial
“After working with Adverley’s team, we were able to dig into the ads data and discover exactly what we could improve. After listening to Michael’s advice on the stats, we made some tweaks to our cover designs and saw sales improve by nearly 300%. Then we worked on our descriptions and saw a further conversion bump of 30%, which made a huge difference. Having the skills and know-how of Michael and his team really helped us focus on what really moves the needle when it comes to selling books.”
“He is patient and communicates openly in language I can understand, as someone not very data-savvy.”
Read full testimonial
“Michael has been a fantastic help with my Amazon ads. He is patient and communicates openly in language I can understand, as someone not very data-savvy. He tries different approaches and lets me know about the results so I can assess my marketing spend, as well as recommending changes that might improve sales.”
“You’re too valuable to spend time marketing. Hire Adverley.”
Read full testimonial
“You’re a writer. You create magical worlds and handsome heroes and wicked villains. You’re too valuable to spend time marketing. Hire Adverley. Writers stink at advertising. Hire Adverley. I’m always amazed at how much more Adverley knows about advertising than I do. I’m really impressed with Adverley. Excellent communicators. A pleasure to work with.”
“I don’t have time to do my Amazon ads, and Michael and his team are taking care of it all, which helps me concentrate on what I like most—writing my books.”
“I’ve been working with Adverley’s team since January 2019. They do the work on Amazon so I can concentrate on my core business.”
Let’s determine what productive reader acquisition should look like for your books.
Tell us about your catalog, current advertising, audience, and growth goals. We’ll help you identify the right scorecard before deciding what to scale.
Testimonials describe individual experiences and do not guarantee comparable results. Outcomes vary by catalog, genre, budget, pricing, conversion, read-through, market conditions, and the services used.