Gary McAvoy’s short-form video results demonstrate why views, followers, direct clicks, Amazon activity, and downstream reader value need separate scorecards.
Seven book-marketing videos generated 109,253 views, 2,007 interactions and about 300 reported new followers. Learn what to measure beyond clicks.
Low ACoS or Better Reader Acquisition: What Should Series Authors Optimize For?
Three managed author accounts show why Amazon Ads ACoS is a front-end signal—not a complete verdict on series-reader acquisition or catalog profitability.
Learn the difference between testing and scaling—and the six evidence gates that matter more than an arbitrary number of books.
Four books is a useful checkpoint, not a rule. Learn when catalog depth, read-through, royalties, conversion, and cash flow support scaling book ads.
From our 2018 operating roots to today’s integrated reader-acquisition work, meet the team behind Adverley and the principles guiding every author campaign.
Meet Adverley, a specialist book advertising team helping indie authors with Amazon Ads, Meta campaigns, creative, listings, and reader growth.
Amazon does not publish an A10 book-search formula. Learn what KDP verifies, which claims remain speculation, and what authors can improve now.
Is Amazon A10 real? Separate verified KDP guidance from speculation and build a practical strategy for metadata, ads, external traffic, and readers.