Headlines about Meta’s placement controls leave out a crucial detail: campaign objective. Here is what authors sending Traffic ads to Amazon should check.
Running Facebook Traffic ads to Amazon? Learn what Meta’s reported placement changes cover, what remains uncertain, and what to check before changing your ads.
Learn the difference between testing and scaling—and the six evidence gates that matter more than an arbitrary number of books.
Four books is a useful checkpoint, not a rule. Learn when catalog depth, read-through, royalties, conversion, and cash flow support scaling book ads.