Headlines about Meta’s placement controls leave out a crucial detail: campaign objective. Here is what authors sending Traffic ads to Amazon should check.
Running Facebook Traffic ads to Amazon? Learn what Meta’s reported placement changes cover, what remains uncertain, and what to check before changing your ads.
Low ACoS or Better Reader Acquisition: What Should Series Authors Optimize For?
Three managed author accounts show why Amazon Ads ACoS is a front-end signal—not a complete verdict on series-reader acquisition or catalog profitability.