Gary McAvoy’s short-form video results demonstrate why views, followers, direct clicks, Amazon activity, and downstream reader value need separate scorecards.
Seven book-marketing videos generated 109,253 views, 2,007 interactions and about 300 reported new followers. Learn what to measure beyond clicks.
Low ACoS or Better Reader Acquisition: What Should Series Authors Optimize For?
Three managed author accounts show why Amazon Ads ACoS is a front-end signal—not a complete verdict on series-reader acquisition or catalog profitability.